Expertise - Branding & Positioning

Does Your Brand Change People’s Minds, Or Their Reality?

There’s good news and bad news about your brand. The bad news is that it’s not actually yours. Your brand is how customers see you. As such, it lives in their hearts and minds. The good news? You and your employees have a major influence. The question then becomes: Are you all on the same page?

Pop Art excels at unifying business strategy, marketing and day-to-day customer interactions.

Philosophy & Approach

How We See Branding vs. Positioning

If brand is how your customers perceive you, then positioning is where you fit into their life. How do customers feel you’re different? Combined, your intentional branding and positioning make the difference between customers loving your product or settling for the other guy’s.

We Become Experts Quickly

Research begins with understanding your business strategy and environment. From one-on-one interviews to formalized research studies, clients say they love how we become experts in their company.

Creative Answers to Big Questions

We synthesize the data and experiences around your company, competitors, customers and economy. Working closely with stakeholders, we recommend a branding and positioning plan that will achieve your desired business results.

The Tools to Dominate

The point of branding and positioning is often improved marketing and advertising. To unify your marketing, we provide brand and visual identity guidelines, interactive brand guidelines and strategic messaging direction.

Process & Methodology

  1. Brand Research/Audit

    Internal and external stakeholder interviews and surveys provide insights. We also explore all brand touchpoints and their effect. How can we leverage the good and improve the bad?

  2. Customer Research

    Positioning research aims to learn how and why do customers use your product? And specifically, how can we generate more demand?

  3. Competitive Analysis

    How are your competitors positioned? What's their messaging? This identifies openings for interactive mindshare.

  4. Interactive & Social Media Indexing

    Know what your customers are doing online. Where are your competitors advertising and how much are they spending?

  5. Brand Guidelines

    Use this battle plan for executing your business strategy across marketing and day-to-day customer experiences. It can include guidelines for visual identity, strategic messaging and employee-customer interactions.

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