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One to One B2B : Customer Development Strategies for the Business-to-Business World
By Don Peppers, Martha Rogers

This book explores how to create and develop business-to-business sales and marketing techniques. The authors advise educating one's customers so that they truly understand, appreciate and value the B2B services that you want them to adopt. The book focus on 5 case studies: Dell, Bentley Systems, Convergys, Norvatis CP, and Lifeway Church Resouces.

The Six Fundamentals of Success: The Rules for Getting It RIght For Yourself and Your Organization
By Stuart Levine

The Six Fundamentals of Success shows readers how to put focus on the key drivers of business success—satisfying customers, doing what you say you'll do, communicating clearly and regularly, and developing strong relationships. Stuart Levine offers guidance on exactly how to achieve these goals through his six principles.

The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
By Perseus Publishing

A solid knowledge of the history and evolution of business thinking will help managers rely on the wisdom of writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's Art of War to the inventors of modern management in the 1920s-'40s, The Best Business Books Ever illuminates the key ideas and contributions of the 100 books that should form the basis of any manager's library.

Best Practice: Ideas and Insights from the World's Foremost Business Thinkers
By Rosabeth Moss Kanter, Tom Brown, Roberth Heller

Featuring 100 original essays and interviews, Best Practice captures the state of the art in management thinking and practice today--from Warren Bennis on "the four critical aspects of leadership" to Jim Collins on "growing from good to great" to Thomas Stewart on "managing intellectual capital." Best Practice offers unique access to the issues and ideas that will drive business forward into the twenty-first century.

Good To Great: Why Some Companies make the Leap and Others Don't
By Jim Collins

Collins espouses the concept of "Level 5 Leadership" and discusses how great companies are built by great leaders. Collins advocates "getting the right people on the bus," maintaining brutal honesty within a company, and conducting extreme dilligence in business decisions.

The Motivation to Work
By Frederick Herzberg

The Motivation to Work introduced what is known today as the dual structure theory of motivation. Herzberg argues that while a certain set of factors can lead to employee satisfaction, those same factors do not necessarily lead to employee motivation. Herzberg suggests that managers pay close attention to providing motivational factors in the workplace such as peer recognition, achievement, and the opportunity for growth.

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