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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2004)
By Catherine Seda
These days, for web sites to be effective they must maintain prominent search engine placement (see more on Pop Art's search engine marketing solutions). With searching as one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors—though converting them to buyers is another story. In this book, top Internet marketer and strategist Catherine Seda outlines the strategy involved in buying the specific keyword positions that will lead users directly to the results you want.
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (2004)
By Maria Veloso
In order for a web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels web site visitors to buy.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (2003)
By Alina R. Wheeler
A brand must be recognizable, differentiated and help build customer loyalty. This book presents brand identity fundamentals, and a comprehensive dynamic process that helps brands succeed.
Learn about Pop Art's Branding and Identity Services.
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Crossing The Chasm (1999)
By Geoffrey A. Moore
This classic guide to "marketing and selling high-tech products to mainstream customers" outlines the common life-cycle stages of such products. Moore explains the importance of strategically targeting certain segments of your market during each stage. With proper management of development and marketing efforts, each stage naturally becomes a catalyst for the next.
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