How to Select a Web Services Partner: Research, Qualify, Select

When it's time to choose a web services partner, there are some key criteria on which you should base your decision (and many more you should ignore). Your goal is to be successful, and you need a partner that can understand how to support your business goals through the use of the web. Web solutions could include:

  • Creating a Web Site that engages your customers
  • A web-based extranet to provide 24/7, personalized support to your key customers
  • A high ROI Search Engine Marketing Campaign that attracts new customers
  • Targeted Direct Email Marketing to build customer relationships
  • Well-timed Internet promotions to sell your products to your target audience

Look for a Web Services Partner Focused on Long-Term Relationships

Ultimately, you want to work with an agency that is concerned about creating and sustaining a long-term business relationship, not with making a quick buck from a one-off engagement. A long-term vendor is going to be passionate about your continued success - a myopic vendor just wants your money. 

Employees v. Contractors v. Agencies

Employees, agencies and contractors all have a role to play in successful e-business projects.  Agencies (like Pop Art) are great if you want to hold a single party accountable for time-to-market, budget and quality. Web projects require multiple disciplines, and an agency can most rapidly make the necessary skills available to your project.

A good agency brings an experienced team to the table, not just labor resources. Furthermore, a good agency will have deep domain knowledge and reusable assets that it can leverage for your project. Above all, if you want maximum support and minimal risk, a well-established agency can provide 24/7/365 support and service-level guarantees. Agencies can provide you with assurance that as your business needs scale, the agency will be available when you need them.

Setting the Correct Priorities for Your Web Projects

First, let's examine the correct hierarchy of priorities that drive successful web projects:


Too often, a company seems committed only to a particular technology or design direction. This can lead to a solution that doesn't help your business. You must be certain that your web services partner can align project direction with your business goals. Clearly, you need to hire a firm that understands this - a firm with experience taking business problems and developing strong solutions that drive the business objectives of your company. 

Pop Art: Your Web Services Partner 

Founded in 1997, Pop Art has created winning, premium web solutions for hundreds of customers. Give us an opportunity to show you what we can do. We won't disappoint you.

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